Operator guide

Cold Email Tracking Domain Setup

Tracking domains help measurement, but shared or misconfigured tracking can create deliverability risk across campaigns.

Use dedicated tracking where neededAvoid main-domain tracking for cold emailTest links before live sending

Calculate my setup → Get an infra plan

24–72h

target launch window once requirements are clear

100

Outlook inboxes included per domain package

2 lanes

Google Workspace for quality, Microsoft 365 for scale

Field Guide

Quick Answer

Use a dedicated tracking subdomain or domain for cold email campaigns, configure the CNAME exactly as the sequencer requires, and avoid sharing one tracking domain across unrelated clients or risky campaigns.

When You Need Tracking

Tracking is useful when you measure opens or clicks, need cleaner branded links, run multiple campaigns, or want to reduce shared tracking-domain risk.

Setup Checklist

Choose a tracking subdomain, add the sequencer CNAME, wait for DNS propagation, verify the tracking URL resolves, test links, and separate clients or risky campaigns when needed.

ScaledInboxes View

Tracking should support decision-making, not create avoidable risk. If a campaign does not need open or click tracking, keep the infrastructure simpler.

Pricing model

Plan infrastructure by usable sending capacity.

Cheap inboxes get expensive when DNS is wrong, replacements are unclear, or campaigns sit blocked. Price the system, not just the mailbox.

Microsoft 365 / Outlook

$70/mo per domain100 inboxes included

Best for low-cost scale
Useful for provider diversification
Requires conservative send limits

Google Workspace

$3.50/mo per inbox5 inbox minimum

Best for Gmail-heavy audiences
Higher-quality lane for valuable accounts
Use controlled ramp-up, not brute force

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Setup quality

SPF, DKIM, DMARC, MX, forwarding, and sequencer connection need to be right before volume starts.

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True cost

Warmup time, replacement policy, support, and DNS mistakes change the real cost per usable inbox.

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Best fit

Built for operators who want managed infrastructure and fast human help across multiple campaigns.

Decision framework

How to choose the right inbox setup

Use the provider mix as a portfolio decision. One lane gives simplicity. Two lanes give resilience.

Use Google Workspace when

Your prospects are Gmail-heavy.
Placement quality matters more than lowest unit cost.
You are running smaller, higher-value campaigns.

Use Microsoft 365 when

You need lower-cost scale.
You want provider diversification.
You can spread volume conservatively across many inboxes.

FAQ

Common questions

How many inboxes do I need?

Start conservative. Use the calculator to map daily send goals into inbox count, domain count, and provider mix.

Should I use Google Workspace or Microsoft 365?

Google is stronger for Gmail-heavy audiences. Microsoft 365 can lower cost and diversify infrastructure. Serious operators often use both.

What matters more than price?

DNS accuracy, send limits, replacement policy, support speed, and domain isolation matter more than saving a few cents per inbox.

Next step

Need this sized for a real campaign?

Send daily volume, number of campaigns or clients, provider preference, and sequencer. We’ll map inboxes, domains, and monthly cost.

Request quote →Use calculator